The company

With brands such as Erdal, Frosch and tana, Werner & Mertz is well established on the European market as an innovative company. For over 150 years we have felt very committed to the Mainz location. We have always felt equally committed to the principles of an environmentally sound and sustainable business approach, because sustainability is not a fad for us, but a company tradition we practise every day. Loyalty to our location and an innovative spirit form the excellent basis of Werner & Mertz for the fresh impetus we repeatedly bring with our products and our initiatives.

We are proud of the tremendous loyalty of our employees, whose average length of service with the company is 16 years. Their identification with the company's commitment, our philosophy and our products is a reliable strength of Werner & Mertz.

In Hallein near Salzburg, Erdal GmbH was founded in 1953 as a second production site. Over the years the Austria branch of Werner & Mertz grew to about 160 employees and increasingly took on sales responsibility for the neighbouring countries to the southeast.

Since 2011 Werner & Mertz products for consumers and professional users are not only available in Europe, but have also greatly increased their position on the market in Japan. There around half of all consumers recognise our Frosch brand – with the name written in German.

Strong brands, highly qualified and motivated employees and the consistently pursued sustainable orientation of the entire company – all secure the future of Werner & Mertz on the way to becoming the European market and innovation leader for special care.

» Company film
» Portrait: Reinhard Schneider