Reinhard Schneider – Chief Executive Officer
“We want to make a sustainable way of life capable of winning a majority.” Reinhard Schneider, CEO and proprietor of Werner & Mertz GmbH
Reinhard Schneider (born in 1968) studied business administration with concentrations in marketing and commerce at the University of St. Gallen. He worked for six years in marketing, including a stint as a product manager at Nestlé/Switzerland.
Schneider, a descendant of the founders, has been involved in the development of the family-run business in Mainz since 1992 in his capacity as a member of the board. Today, he is the Chief Executive Officer (CEO) and owner of Werner & Mertz. The family company Werner & Mertz is known for its brands emsal, Erdal, Green Care Professional und FROSCH – Germany’s most sustainable brand in 2009. The entrepreneur received the renowned German Environmental Award from the Federal President Frank-Walter Steinmeier in October 2019 in Mannheim, Germany.
"Sustainability must play a part in all business decisions! Only then can a company’s genuine commitment to sustainability be made credible and distinct from the usual marketing promises. That's the best way to develop deep trust among consumers," says Reinhard Schneider.
Together with his colleagues in the executive board the manager acts according to this philosophy within his company.
This philosophy also guides him in his cooperation with the federal executive board of the German Cosmetic, Toiletry, Perfumery, and Detergent Association (IKW) and as a member of the Economic Senate of the German Association for Small and Medium-Sized Businesses (BVMW). Reinhard Schneider is also a board member of the Small and Medium-Sized Committee of the IKW.
The medium-sized company uses its outstanding position in the market and its innovative power to provide new ideas and stimulation to its own industry sector and beyond:
"With the foundation of the 'Frosch Initiative', we want to lead the way with innovative, sustainable solutions and give fresh impetus to our industry and others toward environmental protection and resource conservation," says the CEO.