Sustainability begins beforehand

Preparatory development is decisive for whether a product may be considered sustainable. Courses are set very early on in terms of selection of raw materials and ingredients, for production processes, and finally for performance levels. Werner & Mertz has established development policies accordingly for its Grünfrosch products and the green care product family from the professional area. During the entire product lifecycle of these products, the three pillars of sustainability, ecology, economy, and social responsibility are included to a large degree. That means they are equally considered during development, production, marketing and sales, application, and finally even during disposal of packaging materials.

The example of the development policies for Grünfrosch and green care products shows how Werner & Mertz also fulfils the requirements of different certifications. Certifications that compliment each other and, from our point of view, sufficiently fulfill the requirements of sustainability when taken together. These guidelines also summarize how the company does business environmentally and socially, as well as economically.

Werner & Mertz is aware that the company has reached a high standard with this approach. Ideas and experiences from these guiding policies for the Grünfrosch and green care products are also increasingly integrated into the development and optimization of other divisions. This transfer of know-how makes the "green" products the driver for the other brands. At the same time, these guidelines can be developed and improved. For a sustainable company needs to be open to new initiatives and needs visions.